The blog

What we have been thinking about.

Notes on brand, pricing and running the thing, written for owners rather than marketers. No filler, no listicles, no posts about posting.

Apple Just Gave Every Business Owner a Free Masterclass — Here's What to Steal From It

Apple launched a folding phone, installed a new CEO and raised its prices in one morning. Those are the same three moves every small business owner eventually has to make.

BrandPricingRunning the business6 min read